A Canadian friend tried to find me on the Internet after a 25 year hiatus. He did a google search on my name and the first result was my about.me account.
My guess is that the readers of this website have at least 4 or five digital brands. The following are some common ones.
It is even more important to have several digital brands if like me you move away from your country of origin. Even if you are not a techy or geek you can establish more digital brands. The following link is a superb method for the novice user of technology to create more digital brands. My next one is a mobile app.
You need more than one digital brand if
- Past friends, family students are searching for you
- To establish a business
- To reach other people
- To establish yourself as an expert